Thursday, October 29, 2009

Blog Blog


Summary on "10 QUICK and EASY Ways to Improve Your Photography". The rest of this information will be posted on our Training Site.

1. Read Dane Sanders book, "Fast Track Photographer". It's $25 and can literally save your photography career from going down the wrong path.

2. Promote and Network! Tag, you're it. It's up to you to promote your photography. Shout it from the top of the world and let everyone else decide if they like your work. Share Facebook pages and "Suggest to Friends". Comment on blogs. Post your images. Tell your friends and family.

3. Constantly improve your portfolio

a. Consider your potential customer asking this question when looking at your portfolio: “Why should we hire you to capture our most important day?” Put yourself in the client’s shoes.

b. Are you jumping at the chance to improve your portfolio? Are you taking every opportunity to shoot and improve upon your work?

c. Have you submitted/uploaded your best work?

d. Use Lightscribe
and pochettes
(or similar) in your packaging. Impress your customers from the time they meet you to the moment they receive their long-awaited images.

e. Have friends, family and acquaintances review and edit your work. Ask them to take out five images from your portfolio.

4. Biography

a. Biographies and blogs help to break the ice. Potential clients like to feel connected to the person who will document one of the most important days of their life. They need to trust in the person who will give them their finest artistic representations of themselves.

b. Have you provided a bio; one that tells a story about who you are, what you believe in, what your photography style is and what’s important to you?

c. Give your potential customer the opportunity they’re looking for. They’re looking for a reason to connect with you. They want to feel safe and taken care of. Put yourself in the client’s shoes.

5. Survey, Listen and ask for Referrals

a. Don’t tell the customer what they need. Ask them what they need and simply listen.

b. It’s not about you. It’s all about them. You’re awesome…but they’re awesomer.

c. Referrals: This is the lifeblood of your business. Ask for it.

6. Attend Workshops

a. Learn from the pros, like Dane Sanders and Mike Larson!

b. These are FREE to TPG Photographers!

...come back tomorrow for more!

No Matter the Brand, Your Camera Is a Door into People’s Lives
Photographers often ask me which camera or lens I think is best. “Would past masters have used Photoshop and digital cameras?” they wonder. “Should ‘real’ photographers choose Leica, Canon or Nikon?” I’ve learned in my career that those aren’t the right questions to ask. It’s not about the brand of camera, or the method of making a print. It’s about the journey — the many doors into people’s lives that photography can open for you. more…

Dane's Speaking Calendar

Redwood Motel
2009 M9
, 1970 50mm f/2, ISO 1,600, hand-held at 1/6 second at f/2, Nik Dfine 2.0, 6:40AM, 25ºF (-5ºC). Whew! I snapped this on the run as we headed out to Twin Lakes before dawn on Sunday.

Pictage Partner Con!
Next week! I'll be speaking & leading a shooting workshop at the Pictage Partner Conference in New Orleans! For those of you who are going who did not make it into the class, I'll be doing a another workshop in San Luis Obispo, CA from 12/1 - 12/3/2009. I'm super stoked for this workshop, its been almost 3 months since I've spoken, its been a busy shooting season!

Photo of the Day

Shutter Speed, Aperture, ISO & The Fourth Musketeer
We hear a great deal about shutter speed, aperture and ISO, but there’s another control we need to remember and often don’t. That’s the white balance. For those of you shooting video on a DSLR it’s particularly important. Video folks spend much more time worrying about color balance than still photographers. One of the reasons is that changing color in post is more complicated in video than in still photography. In my opinion, everyone should pay attention to white balance no matter what they shoot. It saves time in post and therefore is a good thing. You might know that we’re sponsored by ExpoImaging. I’ve never reviewed their Expodisc assuming that folks would just ignore my review since it features a sponsored product. But I have had some requests for more information on how and why it works, so I’ve decided to oblige.

How to Photograph a Ghost — A Spooky Photographic Trick

Inspiration Board for Brides

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