KEN POSNEY: DAILY POST
We're all getting excited about our formal launch of The Photographers Group on March 15, 2010. Lots of details to wrap up and questions to answer.
This group was created to educate the consumer about the benefits of a professional and experienced photographer. The digital camera has saturated the market with product (the photographer). In turn, this has created a distortion and decrease in the value of "professional" photography. Many photographers have felt pressured to lower their pricing to the levels of part-time amateur photographers.
The business of professional photography suffered. Phone calls went unreturned, images were never presented to the customer, lawsuits have been filed and images have been lost or damaged. In the end, consumers felt the price of a "professional" photographer is not worth the effort.
This group, and others like it, will change the way photographers run their business and will help get their freedom back. It will educate the consumer on the benefits of a true professional photographer.
We're all looking forward to this exciting period in professional photography. Change is happening faster than ever before. It's our job to keep up with it and respond to it.
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