We're all getting excited about our formal launch of The Photographers Group on March 15, 2010. Lots of details to wrap up and questions to answer.
This group was created to educate the consumer about the benefits of a professional and experienced photographer. The digital camera has saturated the market with product (the photographer). In turn, this has created a distortion and decrease in the value of "professional" photography. Many photographers have felt pressured to lower their pricing to the levels of part-time amateur photographers.
The business of professional photography suffered. Phone calls went unreturned, images were never presented to the customer, lawsuits have been filed and images have been lost or damaged. In the end, consumers felt the price of a "professional" photographer is not worth the effort.
This group, and others like it, will change the way photographers run their business and will help get their freedom back. It will educate the consumer on the benefits of a true professional photographer.
We're all looking forward to this exciting period in professional photography. Change is happening faster than ever before. It's our job to keep up with it and respond to it.
KODAK QUOTE OF THE WEEK
You don't take a photograph, you make it.
KODAK TIP OF THE WEEKLook your subject in the eye: Direct eye contact can be as engaging in a picture as it is in real life. When taking a picture of someone, hold the camera at the person's eye level to unleash the power of those magnetic gazes and mesmerizing smiles. For children, that means stooping to their level. And your subject need not always stare at the camera. All by itself that eye level angle will create a personal and inviting feeling that pulls you into the picture.
Air Traffic Chief